she/her

Lucy Cochran is a multi-award winning brand strategist and behaviour change expert with over 15 years of experience defining and growing brands in some of the best creative agencies across Melbourne, Sydney, New York and Amsterdam.

Lucy led the strategy department that was awarded the Most Effective Agency of the year. She has won multiple Creative Planning Awards. She has worked both globally and locally in the digital space with brands ranging from Instagram (Global) and Tripadvisor (Global) to 28 by Sam Wood. Lucy has been a regular panellist on the Gruen Transfer and led the Melbourne APG (the body representing strategy in advertising in Australia) for years. She’s been a consistent part of mentorship programs in the advertising industry and has been an avid voice for equality.

Lucy is a volunteer at Lifeline and also a provisional clinical psychologist. She is currently completing her Masters in Clinical Psychology at Swinburne University.