Meet our new mascot Lemmy, the star of our new campaign!

Get ready to meet Lemmy, the animated lemon who is central to our very first campaign. Not only is Lemmy very cute, they’re your animated ally on a crusade to stop endless loops of overthinking. 

When we developed the campaign, we thought what better way to celebrate the Hey Lemonade app than to offer a sample of one of our pep talks?! The next decision was to decide which one of our 100s of talks available on the app, we should feature. That’s when our research told us that overthinking in the form of self-doubt and worry was something that was haunting far too many of us. 

Our campaign pep talk is a bite sized version of the longer talk available in the app, but it’s just enough to offer a moment of peace from the racing thoughts.

Check out the animation below:

This animation campaign will be complemented by a range of images that call out some of the benefits of Hey Lemonade pep talks. You might see them around!

Hey Lemonade endeavours to bring calm and positivity every time you interact with our brand. Our hope is that our campaign can deliver a little of that too. Keep your eyes peeled and if you know someone who is a fellow overthinker – share this with them today to give them a moment of respite.